Privacy Policy

01 Introduction

Naturally Native LLC ("Company," "we," "us," or "our") operates the website located at thetreeplanter.com (the "Website"). This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our Website, use our interactive tools (including the Planting Calculator and Freight Cost Estimator), or otherwise interact with our services.

By accessing or using our Website, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with the practices described herein, please do not use our Website.

This Privacy Policy should be read in conjunction with our Terms of Use, which governs your use of the Website.

02 Information We Collect

2.1 Information You Provide Voluntarily

We may collect personal information that you voluntarily provide when you:

• Submit an inquiry or contact form on our Website
• Request a quote or product information
• Use the "Email BOM" (Bill of Materials) feature in our Planting Calculator
• Communicate with us via email, phone, or other channels
• Submit a review or testimonial

This information may include your name, email address, phone number, mailing address, farm or business name, acreage details, and any other information you choose to provide.

2.2 Information Collected Automatically

When you visit our Website, we may automatically collect certain technical information, including:

• Browser type and version
• Operating system
• Device type (desktop, mobile, tablet)
• Screen resolution
• Pages visited and time spent on each page
• Referring website or source
• General geographic location (country/region level, not precise location)
• Date and time of access

This information is collected through privacy-focused analytics (see Section 5) and does not include personally identifiable information such as your name, email, or IP address.

2.3 Calculator and Tool Usage Data

When you use our Planting Calculator, Freight Cost Estimator, or other interactive tools, the calculations are performed entirely within your browser. We do not collect, store, or transmit the specific values you enter (such as acreage, species selections, row spacing, or state selections) unless you explicitly choose to email or share your results.

03 How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries, quote requests, and customer service needs
• To process and fulfill orders placed through our authorized dealer, Reitzel Ag Equipment
• To improve our Website, tools, and user experience based on aggregate usage patterns
• To understand how visitors interact with our Website and which content is most valuable
• To send you information about our products, if you have requested it
• To protect our intellectual property and enforce our Terms of Use
• To comply with legal obligations and resolve disputes

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

04 Cookies and Tracking Technologies

4.1 What Are Cookies

Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences and understand how you use the site.

4.2 Cookies We Use

Our Website uses the following types of cookies and local storage:

4.3 Your Cookie Choices

When you first visit our Website, a cookie consent banner will appear at the bottom of the page. You may choose to Accept or Decline non-essential cookies. If you decline, our analytics tracking will be disabled and no analytics cookies will be set.

You can also control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, blocking essential cookies may affect your ability to use certain features of our Website.

05 Analytics

We use Umami Analytics, a privacy-focused web analytics platform, to understand how visitors use our Website. Umami is designed to be a privacy-friendly alternative to traditional analytics platforms and offers the following protections:

• Does not collect personally identifiable information
• Does not use cookies for tracking (uses session-based hashing)
• Does not track users across websites
• Does not collect or store IP addresses
• All data is aggregated and anonymized
• Compliant with GDPR, CCPA, and PECR privacy regulations

The analytics data we collect includes page views, referral sources, browser types, device types, and general geographic regions. This data helps us understand which content is most useful to our visitors and improve the Website accordingly.

06 Third-Party Services and Links

Our Website contains links to third-party websites and services, including but not limited to:

• Reitzel Ag Equipment (reitzelagequipment.com) — our authorized retail dealer
• AgDirect (agdirect.com) — agricultural equipment financing
• Gradient Outdoor (gradientoutdoor.com) — habitat consulting services
• Nursery suppliers — A. Brown & Sons, Chief River Nursery, Real World Wildlife Products, and others
• Conservation programs — USDA NRCS, state DNR agencies, and other government resources

These third-party websites have their own privacy policies, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party website you visit through links on our Website.

When you click a link to a third-party website, you leave our Website and your interactions with that website are governed by that website's own terms and privacy policy.

07 Data Sharing and Disclosure

We do not sell your personal information. We may share your information only in the following limited circumstances:

• With Reitzel Ag Equipment: If you submit an order inquiry or request a quote, we may share your contact information with our authorized dealer to facilitate your purchase.
• With AgDirect: If you apply for financing through the link on our Website, your information is provided directly to AgDirect — we do not receive or store your financial information.
• Service Providers: We may share information with trusted service providers who assist us in operating our Website, provided they agree to keep your information confidential.
• Legal Requirements: We may disclose your information if required by law, court order, or governmental regulation, or if we believe disclosure is necessary to protect our rights, property, or safety.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

08 Data Security

We take reasonable measures to protect the information we collect from unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption for all data transmitted between your browser and our servers
• Secure hosting infrastructure with Cloudflare protection
• Regular security reviews and updates
• Limited access to personal information on a need-to-know basis

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

09 Data Retention

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Specifically:

• Inquiry and contact data: Retained for up to 3 years after your last interaction, or longer if required for ongoing business relationships.
• Analytics data: Aggregated and anonymized data is retained indefinitely. No personally identifiable analytics data is stored.
• Cookie consent preferences: Stored in your browser's localStorage until you clear your browser data.

10 Your Rights and Choices

Depending on your location, you may have the following rights:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we correct any inaccurate or incomplete personal information.
• Deletion: Request that we delete your personal information, subject to certain legal exceptions.
• Opt-Out: Decline non-essential cookies via our cookie consent banner, or opt out of marketing communications.
• Data Portability: Request your data in a structured, commonly used, machine-readable format.

To exercise any of these rights, please contact us using the information provided in Section 16. We will respond to your request within 30 days.

11 Children's Privacy

Our Website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete such information as soon as possible.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us at the address provided in Section 16.

12 California Privacy Rights (CCPA)

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with additional rights regarding your personal information:

• Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you.
• Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions.
• Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.
• Sale of Personal Information: We do not sell personal information as defined under the CCPA.

To submit a CCPA request, please contact us using the information in Section 16. We may need to verify your identity before processing your request.

13 Do Not Track Signals

Our Website respects "Do Not Track" (DNT) signals sent by your browser. Because we use privacy-focused analytics (Umami) that does not track individual users across websites, our analytics practices are inherently aligned with DNT principles. If you have declined cookies through our consent banner, no analytics tracking will occur regardless of your DNT settings.

14 International Users

Our Website is operated from the United States and is intended primarily for users located in the United States. If you access our Website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country.

By using our Website, you consent to the transfer of your information to the United States and the processing of your information in accordance with this Privacy Policy.

15 Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this page.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of the Website after any changes to this Privacy Policy constitutes your acceptance of the updated policy.

16 Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: